If you’re a podcaster, you already know that creating great content is only half the battle. The other half? Getting people to actually listen. Social media is one of the most powerful tools you have to grow your podcast, but managing it can feel like a full-time job in itself. Between creating content, writing captions, scheduling posts, and engaging with your audience, it's easy to get overwhelmed.

The good news is that with a few strategic tweaks—and a manageable plan—you can boost your podcast's social media presence without losing your mind.

Instagram Stories are a goldmine for podcasters looking to build engagement and grow their audience. With just a few taps, you can create bite-sized, interactive content that not only promotes your episodes but keeps your followers invested in your show. If you’re new to the world of Instagram Stories, or just feeling a little stuck on what to post, I’ve got you covered!

So, you’ve grown your social media audience and have a solid group of people engaging with your posts. But there’s one big question: How do you turn those followers into loyal podcast listeners?